An advertisement for the products Formula 1, Ancient Minerals Magnesium Gel Plus, Ancient Minerals Magnesium Oil Spray, Rejuvenation Station Magnesium Body Gel, Rejuvenation Station Body Butter, and Magnesium Flakes, which we published on this website, should not have been published.

In the advertisement we unlawfully made claims that the products were for therapeutic use. We stated that the use of the products for one month could give the body a year’s supply of magnesium, and that they could have benefits in relation to athletic endurance, diabetes, hypertension, dementia, osteoporosis, migraines, asthma, chronic lung disease, heart attacks, arrhythmias, blood vessel stiffness, atherosclerosis, high blood pressure, muscles, the immune system, psoriasis, eczema, strokes, diabetes, and many other serious health concerns.

A complaint about the advertisement was recently upheld by the Complaints Resolution Panel. We did not provide adequate evidence to support the claims we made, and the Panel found that the claims were unlawful, misleading, and unverified and breached the Therapeutic Goods Advertising Code.

The Panel therefore requested that we publish this retraction.

The full text of the Panel’s determination can be found at: www.tgacrp.com.au/complaints